This article is a work in progress. Some or most of it is still evolving and you should expect some level of inaccuracy.
The theme comes with some Github Actions for deploying and purging Cloudflare on release.
To get the deployment up and running, you need to create a new ftp account trough cPanel, with the root folder pointing to the location of the theme and add the credentials as Github Secrets (from your repo, go to settings, then Secrets from the sidebar).
Cloudflare cache can also be purged at the same time if you need it, given you have access to an API token and the zone.